The Top 5 Social Media Tips for REALTORS®

Dated: July 15 2022

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Print media and word-of-mouth are no longer the only ways to market real estate services, especially after the pandemic. Social media platforms like Facebook, Twitter, Instagram, Tik Tok, and YouTube have become the go-to method for real estate professionals looking to connect with potential customers. Here are some of the best and most effective social media tips for Realtors:

Post Consistently

The most important aspect of social media for Realtors is consistency. You need to post regularly to keep your name and face in front of potential clients. Posting at least once a day will grow your followers 4X faster than posting once a week. But always ensure that you use quality content!

One way to make sure you're posting regularly is to automate your content production and posting. There are several tools you can use, including Hootsuite and Buffer, which allow you to schedule your posts in advance. This way, you can take an hour or two each week to plan and schedule your content and then relax, knowing that it's all taken care of.

Use High-Quality Brand Visuals

Make sure you're using high-quality visuals in your posts, as these will help you stand out from the competition. People are visual creatures, and they'll be more likely to read your message and remember your brand if you use strong visuals and make a powerful impact.

Utilize Hashtags

Tweets with hashtags get two times the engagement than those without. This just shows you how hashtags can help reach more people, regardless of the platform you choose to use.  When you use relevant hashtags, your content is more likely to show up in searches, which exposes you to a wider audience.

Engage With Your Audience

Make sure you're regularly engaging with your audience, as this will help to build relationships and trust. Take the time to respond to comments and questions, and share other people's (and customers’) content occasionally as social proof.

Pay Attention to Analytics

It's important to pay attention to your analytics to see what's working and what isn't. Experiment with different types of content to see what performs best with your audience. This will help you adjust your strategy and ensure that you're getting the most out of your social media efforts.

Partner With a Brokerage That Cares About Your Growth!

If you're not already doing so, partner with a real estate brokerage that cares about your growth and success. No matter where you live, if you’re exploring options and looking for a brokerage that's able to train, support, mentor, provide resources, and help you leverage technology, then we would love to partner with you today at eXp Realty! Call us at 512-761-6423 and start your journey today.

Blog author image

Julie Nelson

Licensed since 1999, Julie is a real estate veteran in Austin, TX, brokered by eXp Realty. Realtor, trainer, coach, industry author, career strategist, Julie serves buyers and sellers throughout the ....

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